00:00:00 Speaker 1: One of my favorite books. It's Atomic Habits, and so a lot of that builds on like building out sustainable systems, right, and and for me, I'm like, I look at it, and my background, I like industrial engineering, process improvement type of stuff is like is borderline, Like I'm a nerd with like ten percent social skills. Okay, yeah there, But really for me, it comes like how do I go build out a life system that allows me to like do something I love because they're like, you have to it needs to be somewhat enjoyable. Figure out a thing that you love showing up and doing every day, and then figure out how you do that over time, and then that like builds into like what you're trying to accomplish. The other big thing I took away from that book is like you want to almost adjust your identity to become whatever it is that you're trying to become. Like I don't want to Okay, I'm gonna go accomplish this thing. I'm gonna run a triathlonic. I want to become a triathlete. I'm gonna be Yeah, I'm gonna like I'm gonna know, I'm gonna become an athletic personal right. 00:00:54 Speaker 2: Out here. The stakes are real. Effective preparation starts with fitness, but it requires so much more. This show explores the tools, knowledge, resilience, and skills needed to be ready when it matters the most. Join me Rich Browning as we apply the decades of wisdom I've gained through training and competition to hunting in the back country. This is In Pursuit, brought to you by Mount Knobs in collaboration with Mayhem Hunt. This is a regular episode. I'm so lost on how you know. Our rhythm goes way off. So we've got a guest and then we usually do a follow up podcast between the guests, but we've like banked four or five guests, so we've just been doing Spike camp, so we call those Spike Camps. So this is a true episode, So don't tune out because it's not just me and Angelo talking about stuff that doesn't matter. We got Brandon Brinkman in here. Worse for Garment yep. Yeah, which we are going to get into and nerd out on some of the cool stuff we saw when we were at Western Hunt. But also I think it's cool that you said you got into hunting late. 00:02:04 Speaker 1: Yep. 00:02:04 Speaker 2: Yep. And then you're a cross fitter as well, So yep, we got a lot in common. 00:02:07 Speaker 3: Yeah, we're just we're just talking on the way up here. Grew up in Iowa. Wasn't hunting growing out? 00:02:13 Speaker 2: Yeh man, I want to get back back. Oh yeah, of Iowa with white tails? So cool. Yeah. So, I mean I guess with that, where are you where you're at now? 00:02:21 Speaker 1: Kents City? It's Alitha, Kansas. It's where the Missouri or Kansas Yeah. 00:02:28 Speaker 2: Okay, so is that that where the US headquarters is for garment? Yeah, no, that's where the US headquarters is. So that's a pretty big campus. So I'm actually I just turned over thirteen years at Garman. 00:02:39 Speaker 1: So yeah. So when I started that campus, it was like somewhere around like three thousand people there, which was literally bigger than my hometown in Iowa. 00:02:46 Speaker 2: Oh yeah. 00:02:47 Speaker 1: And now we worked up over seven thousand or so people in Alitha and then probably twenty thousand people globally. 00:02:52 Speaker 2: That's awesome. What across the gym do you go to across? I do? 00:02:55 Speaker 1: Yeah, make it quickly. It's literally across the street. So I go to it's called on track in Aalitha so on track crossfits. I've been going there since twenty twenty timeframe. So, uh, small town Iowa kid grew up playing sports all the time, and from there really just when college came around and then got really busy with that and then got into my career, and I guess hunting came before that for me. So really I grew up, like I said, small town in Iowa sports all the time. I didn't have that hunting mentor to get me out and do that stuff. My dad duck hunted a little bit. My grandpather pad pass he actually took me a pheasant hunt a bunch. 00:03:28 Speaker 2: But is awesome. 00:03:29 Speaker 1: Yeah, it's a ton of fun. So I got got out of college, I'm like, okay, cool, I kind of I got a lot more free time, Like what am I going to go do? And I'm like, I had one of those like crappy fifty dollars Walmart bows growing up. I think that was pretty fun. Figure that out. So as one hundred and sixty dollars pun shot bow that I picked up by twenty ten, twenty eleven, flunk some arrows, and then again I was like, I didn't have that mentor around to go out all the nuances of archery hunting. So I picked up a part time job at archery shop down the road from a garment and aalitha there and so worked in the shop. Those guys just me a lot. It was like the basic bow set up stuff, cutting arrows. Group on was a big thing then. So it was kind of fun where like kids would get there a group on, they'd come in and learn how to shoot, and I like, I also o reason it was going to be like a teacher, how like sports coaching doing all that stuff. So like I loved teaching a kid kid coming with a group on, he'd be like spraying arrows all over the place. He walks out of the shop, like being able to like hit a paper plate and like kes his eyes light up, Like that would be fun. 00:04:22 Speaker 2: Yeah. 00:04:23 Speaker 1: But so that's kind of where like the archery journey started for me. And like what I'm looking back on it, what I loved about that piece is like it took me four or five years before I killed my first deer archery hunting, Like yeah, so I but I enjoyed the struggle of learning it and figuring it out. And it's like I remember I like I shot my first buck with my bow, and I like, I literally was texting the guy from the shop. I was like this in Kansas, Yep. Yeah, I haven't killed anything in Bioa. So that's that's on the road map. But yeah, I shot my first buck and then I was like, co crap, what I do next? 00:04:52 Speaker 2: Yeah exactly. 00:04:52 Speaker 1: So I was like texting the guy from the shop and he's like text me back and like blood trail and I get up to and I was like one hundred fifty hundred and sixty and it's like fourteen po Like it was crazy, yeah exactly, like completely destroyed it. 00:05:05 Speaker 2: Yeah, but you worked for it. 00:05:06 Speaker 1: Yeah, No, it was fun and so that that part was like the addicting piece for me. So then like really from there, like hunting, like it just kind of became part of my every day life. Like work in the shop, hunting every year, you just start to refine your skills and stuff like that. But fitness had kind of fallen off my road map. I would go to the gym from time to time, and then I fell into like there's a seventy five hard thing, right, I've been on going fad for a while, and so I did that. It was like late twenty nineteen, like right before like COVID and everything. 00:05:34 Speaker 2: So I rolled and go to the gym. No I didn't. 00:05:37 Speaker 1: I mean I was doing like a lot of my like gym life from high school and stuff like pulled forward in terms of like just traditional lifting like regular road splits like. But then I also got into running within that piece. So yeah, it was kind of great, but it was what changed. I hated it. Like I was like in high school, like a sprinter, like I like to run two hundreds like that was plenty far from me. But what changed is it for us is like the stuff we do on the watches and the wearables. Right, so we have this thing called like a garment coach, a training plan, so you can literally go in there and say, okay, I want to run a ten k and I think I can run it in this pace, and it gives you like a whole plan school. Yeah, and so what I struggled with, like at distance runing is I get mentally bored and I just want to check out. But being able to have like something like oh, you need your heart rate to be in this piece. And what that taught me is really that dynamic between Okay, you need some workouts. Are you're gonna go put your pace like do some sprint intervals, but then okay, let's go some longer distances on like a lower lower pace. So from there they got me to do like my first ten k, and then that training planet had me to run eleven miles. I'm like, dang, eleven miles pretty day close to thirteen point two, So I'm just gonna pack a sandwich and I'm just gonna go run thirteen so i can like check a box and a half of my marathon. So about that time, like all that was happening, I actually in my career path of garment. I'm at like an engineer by degree, like a process engineer, so I'd made a jump from operations over to marketing and it was like just super busy with life and so I was like on a lift in the morning and run in the afternoon. I was like, man, I got work stuff. I'm like working lunch doing all that like, And it wasn't group on, but we have like a gym like discount type thing, and acrossfit gym was like on, there's an option. I was like, okay, I want to go try this thing. Yeah, and like it's been downhill for. 00:07:16 Speaker 3: Literally so I mean that's kind of how I got in across it. I was doing cross country as in like middle school and I and well, I just like I was like a skinny little kid. And then I saw him on a magazine. I was like, and we watched, like me and my dad watched a couple of the events. I'm like, wait, so this is like endurance sport. I get to lift weights? Like it was like this mind blowing thing to me because I wanted to I want to start to lift weights and get stronger. But I also really liked endurance sports. I was like, dude, this is this is perfect. 00:07:47 Speaker 2: Yeah, you can't say it's an endurance sport. 00:07:49 Speaker 3: Oh sorry, it's not an endurance sport. Was it similar to that to you? Like it's just usually got bored running kind of and you're like, I want to do something endurancey, but I want to like lift as well as that. 00:08:00 Speaker 1: It was kind of tooth. 00:08:02 Speaker 2: Really. 00:08:02 Speaker 1: I'd watched a bunch of like the Fittest on Earth like documentaries. Yeah with my my fan like my nephews that are pretty way more athletic than I am, Like dang, that looks really cool. I don't think I could ever do it right, Like it seemed to feels intimidating. Yeah, but you get in the room and what became like addicting for me is the same thing for the archery piece, where it's like that skill set development yep, and it's like, oh cool. I'm like I started like in my early thirties and I'm like, I don't know how to handstand, I don't know how to do a bar muscle, but all this stuff looks really fun. 00:08:28 Speaker 3: Yeah. Well, like you said that, like the kid who comes in is like shooting, you know, can't shoot the broad side of a barn, and like it doesn't take that much to get there. Grouping to hear and like it's like a snash, it's like a snatch, yeah. Or a handstand walk where like you come in and for a week you can't you can't even take two steps and then like and we. 00:08:44 Speaker 2: Don't do a lot of handstand walking on Maham Hunt. I don't know I need to walk. I'm gonna climb the mountain, b I know. 00:08:52 Speaker 3: And then you go and then you go like five feet and you're like, oh dude, that was sweet. Yeah, and like you go twenty feet like, holy crap, this is awesome, right, I guess those it's those small wins and you just keep stacking. It's like it's just like archis. 00:09:02 Speaker 2: Yeah, Yeah, there's so much that you're bad at when you start where it's just like you slowly refine those tools and like you're saying, every day you get like light bulb moment. 00:09:13 Speaker 3: Little things like that, yeah, beginner, except you're. 00:09:16 Speaker 2: Like eighteen years in and you're like, oh man, I'm. 00:09:18 Speaker 3: Just slowly falling off. Yeah. 00:09:20 Speaker 1: Yeah. But and again the sticky part for me goes back to like what you guys like, it's the community piece, right, Like you've got three or four people that are kind of in that same journey with you trying to figure that stuff out. So when you start to like talk crap and like oh cool, let's do handstand holds for like so you can go to the longest or like just it's just fun community and you get in a room and they I ended up pushing myself way harder than if I was doing something by myself. 00:09:42 Speaker 2: Yeah, So that's what we kind of joked about it. I don't know if I joked about it on here. But you know, at times I'll go ebb and flow or I'm busy or whatever. So I'm working out by myself and it's like, ah, thirty forty five minutes, I'm good, right. But then the other day Angela was in there and we just kind of like, I'm gonna do this, all right, I'll jump in, all right, I'm gonna do this now. Okay, well I'm gonna go do this all right, I'll do that. And so we were like an hour and a half two hours later. Did you try that wall ball work out? 00:10:06 Speaker 3: By the way, Oh yeah, don't do it. 00:10:09 Speaker 2: Alternating on the minute, twenty cal row on one minute, twenty wall balls on the other minute, and try to go twenty minutes. It's awful. It was, And I thought Seth had finished it. Quit he quit. He didn't tell, you know, he posted on social and so at minute or at set five, I was poor and sweat, I was nasty, and here I was still kind of sick. So I'm like, you know what, I'm gonna go get that towel and if I get back to the rower by the minute, i'll go, I'll go. If not, I'm gonna rest. Just this minute and start again. And I needed that rest because I blew up, and so I talked to Seth and he was like, yeah, it'd have been really hard if I had finish it. I quit it five and I was like, you son of a sorry sidetracked. Yeah, but those are the types of things that you're you know, one, you know, working out with somebody, You're always gonna go farther, You're gonna do more, You're gonna push harder. That's what we try to push with what we're doing, is like, hey, don't do it alone. You know. I know there are guys that like to just go go to the lonely road, but it's so much better with other people working out and hunting. But then also it's it's good to have those people that are like, hey, give this a shot, you know. And you know, I guess the blind are you ins? We have to do the blind are you in? And that was one of those man that that hurt so bad. 00:11:22 Speaker 3: I'm curious to tie that into like the the like messing up in the Europe. I guess I just want to go back about the four to five years of you hunting. Yeah, and you said it took you like those four or five years to shoot that monster buck? How many times you mess up in those four to five. 00:11:40 Speaker 1: Years, Like there's so many silly. 00:11:43 Speaker 2: But there's like are you public land? Private land? So like coming down here, hey, this is no judge here man, we're you know, I mean, we've done the public land grind and it's awful, but I've also been on private Yeah it's fun and it's still a grind. Like you know, I don't want to say that it's just as hard at times it can be, but. 00:12:04 Speaker 1: A lot of it's just culture and like networking, do you know right, it's not always like how much money do you have to spend and drop on it? So like for me, if I was back in Iowa, like a big family there, so I could go hunt wherever I want because there's a ton of opportunities. So coming down here, you should should I would love to actually, yeah, I'd love to do it. But getting down here, like the first couple of years, it was all public plane stuff because I didn't have those networks. And I literally like went and bought a bunch of hang on stands off this guy on a marketplace and he was on his way out. He had some socioulder issues, so he was going to like lean on and he's like, hey, I need a hunting partner. So we hunted together for a couple of years and yeah, we just chatted out cool. So we hunted together for a while. And then another one was was like there's a little brewer like down the street from my house and I met a farmer there, like and we chatted for a while and chat for a while, and she's got eighty acres so that she's like nobody's ever hunted this in the first part of the conversations, like, oh nobody can. I'm not, like, nobody can come hunting. And by the end of the even and she's like, oh, come out and like right around. And so then we just hung out that whole day and like we're around the gator and then like that was probably twenty fifteen timeframe and we just become great friends. Yeah, she needs horses taking care of. 00:13:13 Speaker 2: Something. 00:13:13 Speaker 1: Yeah, so it's like old school, like just take care of people and show people. 00:13:16 Speaker 2: Man. 00:13:17 Speaker 1: So like now where I'm at, it's like three minutes from my driveway to get into the stand and do white tail stuff there. So but yeah, kind of a mix of stuff so never like it's private land, but it's just like. 00:13:27 Speaker 2: Yeah private like hi or anything like that. Have you done the western thing yet? Like I did? So that was like go ahead, Yeah, we're gonna start. Yeah, public land, train wreck. We wanted to call it something else, but we want to be politically correct, but yeah, public wreck. 00:13:44 Speaker 1: So let me circle back on that. So the white tail failure pieces or progression there, so the other piece that got the hooks in mere I it was like I vividly remember one of my first sits when I had like three doughs like walking underneath my Yeah, and you're just sitting there and you're like you, all of a sudden, you feel your heart rate like do do do do? Do do do do and like move most to your entire body. Yeah, but at the same time, I don't know how to heck to move or get. 00:14:07 Speaker 2: On draw or do any of it. Right. 00:14:09 Speaker 3: You don't know what to do. 00:14:10 Speaker 1: Or like positioning or whatever. So a lot of it it's just like I never thought this happen. 00:14:14 Speaker 2: Yeah, you got no cover in front of you. Probably you're just like sitting wide open, wide open it far. Yeah. 00:14:21 Speaker 1: So it's just those little airs and those little stack ups where it's like even I can I can vividly remember like that bucket shot. Finally like rolling through, he's like the middle of the day. It was like thirty four hours a win. Guess I didn't expect him to come through and wow, but head down just trolling just like and I even messed up that one, like I didn't get him stopped. I was just shot him way farther back and I should have, but he went maybe one hundred yards to drop. So it's just the stack up of that stuff. And and part of that was like I love the trial and ail and failure on that. I enjoyed it in the cross hit space. And then once I wrapped up the seventy five hard stuff, I made a list of like five or six things I wanted to go do, and one of those was like, Okay, I'm gonna go on my first out count ever this year, just because again, like looking back on my journey into white Tail, I liked failing, I liked learning. I wanted to do it all, diy over counter stuff and figure it out because and this is kind of where I'm at and laugh to you right as you start to realize, like even running that marathon, Like crossing the finish line is cool, that's great, but it's those training sessions. It's the journey to get there is where like the good. 00:15:19 Speaker 2: Stuff happens, right, and you know, even those check boxes, you're like, cool, what's the next Yeah, I always talk about that with crosswit game stuff where it was like you'd win or whatever, we would even second, which we don't talk about much, but after you're like, all right, what's next year? You know, it's like when you're a kid at Christmas, you get most of the things you wanted, but you're like, man, three hundred and sixty five days till Christmas again. You know. 00:15:44 Speaker 3: Yeah, there's always like well, I mean we talked about that just about because a lot of people look at hunting season is like, well, I'm going to train for that month of September where I'm gonna where I'm gonna be ol hunting or if I'm gonna be out West or or if I am a white tail hunter. And I'm going like you're saying public life and I'm gonna be hiking in like November. I'm looking at November, but you need to have what you just said, like those uh, and we talk about this a lot like those check ins through periodically through you know, cover every couple of months. Every month or so, we're like, I'm gonna train for across the competition, and then two months later, I'm gonna train for a ten k, and then I'm gonna train for a partner competition or whatever it is. I'm gonna train for something, and then oh, September comes up. I'm in great shape because I've been I've been testing and retesting where my fitness is at. And I get a September and all those days stacked up. Yeah, they're they're a little bit different. Those avenues are a little bit different, but they all are leading you towards, you know, a more well rounded fitness. 00:16:39 Speaker 1: And a lot of that, for me is kind of one of my favorite books. It's Atomic Habits, and so a lot of that builds on like building out sustainable systems, right, and and for me, I'm like, I look at it, and my background I'm like industrial engineering and process improvement type of stuff is like borderline. I'm like, I'm a nerd with like ten percent social skills. But really for me, it comes to like how do I go build out a life system that allows me to like do something I love because they're like, you have to it needs to be somewhat enjoyable. Figure out a thing that you love showing up and doing every day, and then figure out how do you do that over time, and then that like builds into like what you're trying to accomplish. And the other big thing I took away from that book is like you want to almost adjust your identity to become whatever it is that you're trying to become. Like I don't want to Okay, I'm gonna go accomplish this thing. I'm gonna run a triathlonic. I want to become a triathlete. I'm gonna be Yeah, I'm gonna like I'm gonna know I'm gonna become an athletic person all right times. 00:17:33 Speaker 3: Yeah. 00:17:33 Speaker 2: Yeah. That's the hard part is you know, when you start specializing in that stuff, you you lose some capacity in other areas and so you know, it is tough to like have. That's why I like having a bunch of different tests. I mean, heck, we're gonna do a twenty four hour two men run this weekend. So if you're not if you're not busy, you can come back out. But uh, and then from there, we've got a mountain bike race that we're doing an Amarillo in June, and then from there a CrossFit competition in July, another one in August, another one in November, and the hunting season obviously in September, and then an iron Man in November. So it's like, yeah, just a pretty wide varied swath of fitness there, not just one pigeonholed area. 00:18:15 Speaker 3: So you know, it is nice to specialize for periods of time. Yeah, absolutely, Like I mean, I feel like we all agree on this, like you just get bored doing the same thing, and like there are people that can We've talked about this a lot. There are people that can go put on the ruck and rock for you know, an hour every day and that's it. That's not something they want to do. Yeah, I mean it's it's good. Like here, we are gonna be able. You need to walk with the heavy pack on for a while. But for the three of us, probably the four of us sitting here, that's not us. 00:18:44 Speaker 2: Like I need to I can get in like a four to six week type where yeah, you hop on the StairMaster every morning and I'm like forty forty five minutes. I'm like good, I'm good, you know, and everything else is just kind of cherry on top yea. 00:18:56 Speaker 1: And for me, the pieces have become like an efficiency part. Right, It's like it's Saturday, Sunday, I've got family stuff to go do, love to go hike. Let me tell us toss on the ruck and do that hours. Yeah, yeah, And I got snacks with the kid in there, and just. 00:19:08 Speaker 3: Yeah, yeah, that's that's I mean, that's that's a great way to think about it. And I yeah, I mean I like to do I like to do a lot of different other kinds of fitness. And we talked about this, like the tracks that we offer, like there's a bodybuilding one, there's a hybrid one, there's CrossFit like and I don't think you should probably follow one mostly to a t. But if there's a day you want to do something different, do something different, or go through. If you do want to go throw the ruck on rock for an hour or two, go go do it. Or what you just said, like if you're not going to go to the gym, just put an extra weight plate in the in the backpack or back a couple extra snacks. Yeah, and walk a little farther. It's like, you know, there's there's a lot of ways to You don't have to just go to a four walls of a gym and do the same workout you've done forever, or you don't have to go throw that ruck on and do the same rock loop you've done forever. There's a lot of ways to get fit, and there's it's a lot more fun if you do these like four to six week locks where you're kind of changing things up. Obviously, if you're like a professional athlete, you gotta we gotta like specialize, but that's a finite amount of people like NFL players are not talking about them. We're talking about people who just want to generally be fit and go across the board. So you don't have to just specialize in one thing, like you don't pigeonol yourself, like make a big broad and make some scary goals, like uh, like run a half marathon. You're like, I think I want to run a ten k this year. I say, well, how about the end of the year we run a half marathon? Like maybe maybe you can do it, Maybe you need to walk, I don't know, you know, might as well just try. 00:20:33 Speaker 1: Yeah, and then that's so that's kind of where I'm at with my next fitness journey. 00:20:36 Speaker 2: Right. 00:20:37 Speaker 1: So we were sponsoring the Tactoo Games this year, and so I went out and watch my first one in uh last November, and I was like, Okay, I gotta figure this out if I gotta do this. So I'm gonna go competing three of those this year. So that's cool. First ones in April, so like, and I'm coming at it from I've done a bunch of archery stuff. I've got some CrossFit pieces, but my like firearm skills just like. 00:20:58 Speaker 2: I'm about to go hunt. Let's shoot a box of rounds and yep, we're good. 00:21:03 Speaker 3: It's the it's the handgun for me, like long guns pretty easy, you shoot a little bit. Sorry, I'm not winning a tactic I'm not winning a tactical. 00:21:10 Speaker 2: Game an ar but everyone's just I was thinking, try to shoot over one hundred and fifty two hundred yards and do all the math and the win. That's that's the tough part. 00:21:21 Speaker 3: I'm thinking, Like when you're like tactical games, you're shooting like probably art out to two hundred maybe. 00:21:26 Speaker 1: Like sometimes farther. Yeah, Okay, I haven't got so I've spent a lot of my time here early on, like on the pistol side. Yeah, and okay, I've seen the crossover between that and archery has been huge, huge, So a lot of it's just like the awareness relaxation, you're like relaxing your trader finger. Yeah, and then also at same time, like you don't overthink, you like trust your body. Yeah, yeah, yeah, it's it's but all that goes out of the window as soon as you jack your heart right. 00:21:52 Speaker 2: Yeah, yeah exactly, you can't yeah, and then throw in the competition side. Yeah, you know, like you I think that's an incredible way to train for hunting. Yeah, because one your heart rate is up, but two you can't at you like, the stuff goes to just to ship. There's no other way to say it. When you're in competition, like what you think is gonna happen, you don't, like, everything goes out the window when you start competing and somebody's beating you or you're going against a clock. And it's such a good crossover to hunting, I think, Yeah, I actually think it's because usually you're surprised when an animal comes in. You're like, God, nothing's gonna holp. Yeah, happened, And it always happens when nothing is happening. 00:22:31 Speaker 3: When nothing should happen. Like you just said that you thirty four mile an hour win, and then here comes the biggest, the first buck you ever shot, and he's huge. You're like you you don't think he's gonna be there, and all of a sudden he's there, and like in a snapshot of a second, you're like your heart rates one to eighty and you're like you can't even see straight. 00:22:46 Speaker 1: You're at the same time, you got to like have all those reps ahead of time to know how to ext. 00:22:50 Speaker 2: Because then you just shut off and you do your thing. 00:22:53 Speaker 4: Thoughts aren't thinking, thoughts aren't thinking, Thank you, Joel. 00:22:57 Speaker 2: But yeah, I mean every time I shoot or kill something, there's like a ten or fifteen second window where I don't remember yeah, anything like yeah, because you do it so much that it's just just automatics automatic. 00:23:10 Speaker 1: I've got this weird as soon as I take a shot, like my kidney's like see you. I don't know if it's like an adrenaline rush. I've got to sit down and like I'm not going to move for like a oh. 00:23:19 Speaker 2: Man, that's crazy. 00:23:21 Speaker 3: I just I just shake on uncontrolrollably. Yeah, it's like and it's sometimes I. 00:23:26 Speaker 2: Blame it on because I'm cold. Yeah, it's not because I'm cold. 00:23:29 Speaker 3: Sometimes I can hold it off for the shots and then and then sometimes there's been times where I'm like, I can't shoot right now, like this, there's this if this you know, sometimes you'll watch like you'll see a deer way off. This happened to me this year. I see this huge deer way off. I see him come downhill and he kind of disappears, and I'm shaking so uncontrollably. I'm like, I hope he does not walk in front of you. 00:23:51 Speaker 2: I was just thinking the same thing. It was that I probably told this story on our the when we finally killed in public Land on over the countertags and Colordo, Dude, that Elk came out and stared at us. He would he would look at us, look down, look around, he'd eat, he'd look back up, look at us down for eleven minutes. Dude, I thought my by no Case was tapping the bow and I'm just sitting there doing this the whole time. And you get to a point where You're like, I hope he goes away. 00:24:20 Speaker 5: It's like Tommy Jerry, you were I hope he goes away one because I don't know if I can draw on this thing, and I'm gonna I have to try, and I have to try, but then I'm also like I'm gonna screw up the shot. 00:24:31 Speaker 2: So then there's there's just so much that goes on. And I just remember him walking and he goes to leave and Curtis I draw the Curtis like wait, wait, and he stops and I was gonna send a prayer through a window and he ends up coming back and he crossed that tree. And I'm the same with you. I I was so early on and still man, I still it is. I'm not comfortable trying to stop him. I'm like, I'm gonna spook him. And I didn't stop him, and as soon as he came across that window or that tree, we hit him and tracked him real close. But yeah, I'm the same way where you're just like. 00:25:00 Speaker 5: And then you're done, and I'm like full like apple body, like, oh my god, yeah, it's so crazy. 00:25:07 Speaker 1: Uh, I guess circling back. Yeah, So yes, I got here the public Land I mean, it's nothing crazy. So I've been on the beauty so far. Yeah, so yeah, I need to close that chest. So I've been on too so far. So I went on my first one back in twenty twenty one. I've done them all in Utah so at that time, so we've got a bow site. So we talked about the little basically like a bow set as an arrangefinder built into it. You take it legal there and it was lethal. It was so now my states are going to open up then. But that's why I picked Utah to start with, because, like I left, I had on my my bow all season long for white tail. I didn't want to take it off. And for me, like that bow is that site is built specifically for western hunting. 00:25:45 Speaker 2: It's great, right, Like it'd be incredible. 00:25:46 Speaker 1: Things just change constantly and. 00:25:49 Speaker 2: To be able to ever used it specifically because I didn't want to get used to it being that awesome. 00:25:54 Speaker 1: Yeah yeah, so yeah, so went out there. I literally was in that. We had a crappy little basement. Jim mc garmman for long time. I talked him. I was like, hey, you want to go on to Elk count with me? He's like sure, let's go. And so like the two of us, like we just went out went to the Mantai Range and we picked that one out because it's like it was only a spike or cow only tag, but it's a it's a good bowl region. And so like looking back on my education from like White Tail, like I'm gonna fail at this for a bunch of years before a success. 00:26:20 Speaker 3: So I want to get out, get out there. 00:26:22 Speaker 1: I want to get out and like and see some stuff I wander if I can get into bulls and like do some calling stuff and if I get a cow or spike, like that would be amazing. So we went out for a week, ran around. I didn't see like crap, like the coolest thing that had happened. And that one is like we're sitting in camp one night, in a whole herd like walk by our tent, like we could just see their silhouettes and hear them like call them off. But yeah, so that kind of wrapped up that year. We had our my son, and then I didn't go that year, and then I just went back to Utah again the same reason it was legal there and we went to the un does, which is it's tough it's pretty hard hunting up there. I think one thing I've learned right is like I was like, okay, I'm gonna go on this state to this day and the state did say is always eighty degrees and like terrible. So I went out there with a buddy and like ran around for a couple of days. But I finally had that first like inner counter like it was last night, like it always is. You're a wool bugling off in the distance. We go up and try to like how call like still call him out, call him out, call him out. Sounds going down, so I'm like screw it, like I'm gonna goes. I'm gonna go close the distance. So I like get in there like challenge beagle like as best as I can because I'm really crappy. 00:27:25 Speaker 2: I'm women can do this. 00:27:27 Speaker 1: But he like I do it and he comes with right over the top of me him. I'm just like, oh what everyone talks about it. I was like come on, and he he never showed back up, but it was like it was that experience for me. That's like looking back at my white tail, It's like that was my dough walking with my stand that like that's the hooks that like makes me want to go out and do it again. So but maybe you talk in this year, maybe Colorado and what I'm gonna do quite yet. 00:27:51 Speaker 3: So I gotta I got a little I got a little train wreck story that is where since you were just talking about it when we when I went out twenty one, Yeah, it was a fall twenty one. We were all there. It was me, Sam right, yeah, me, Sam and Marlon might have been with us at this point or not. It was like one of the last days and I had taken one day off. Me and Marlon had taken one day off. 00:28:17 Speaker 2: Not off. 00:28:17 Speaker 3: We set a wallow. We set a wallow. 00:28:19 Speaker 2: We took it off. 00:28:20 Speaker 3: We took it off. 00:28:21 Speaker 2: We didn't. 00:28:21 Speaker 3: We didn't hide very far. 00:28:23 Speaker 1: Recovery day. 00:28:24 Speaker 3: It was a recovery day. Yeah, I did go hunting, but I recovered. I recovered that most of that day more emotionally than way more physically. I did not. 00:28:36 Speaker 2: We did those. 00:28:36 Speaker 4: Years some good miles. 00:28:39 Speaker 3: So the last day we're hiding around naturally not seeing anything, and you know, you're trying to be quiet still like you. I am now understand. I now know that at this point in the week, I know that there's probably no elk anywhere near me. However, we're still trying to act like there is. So I'm trying to walk nice and easy, and there's this huge log, like there's a work in just like one of these little goat paths through the through the woods. And I step up and over this big log, and I'm, you know, be trying to be quiet. I stumbled just a little bit. I don't know how it happens, but one hand goes to the other goes to my bow, and my thumb jabs my sight breaks the pins. I'm like, great, So now if I even see anything, I'm not gonna shoot him. Anyways. Of course I don't see anything, so it's not a big deal. I come back home and like that's around the same time that like white tail season opens up, and I go and sit my stand. 00:29:32 Speaker 2: You didn't take into account that you hit your pins. 00:29:34 Speaker 3: Well, my pin was broken. Still, my pin was broken, and a Kyloti walks right in front of me and I and I range him. I broke my thirty pin. He's thirty yards and my my pin is just I mean it's dangling there, you know, it's hanging by the little wire. It's dangling in there, and I'm like, I could probably hit him, draw right under him and he's gone. I'm like almost. I wanted to throw my bot across them. I wanted to throw a the woods. So I have a new site. Now. 00:30:04 Speaker 2: My funny story about that year we killed it was the spot Hog single pin, and so it had a pin instead of horizontal, it was vertical, but it had like a kind of like a quarter circle. I guess the hole and I'd fallen a couple of times that was here. My shoulder was jacked up, so I wouldn't put my shoulder down my arm out when I was I would just fall and I must have fallen three or four times. But anyway, one time I looked down and it was bent. My site was bent, and I'm like, crap. So I just bent it back as best I could, and that's when I killed that. It was the most bizarre thing ever. So, yeah, it was meant to be theory. 00:30:42 Speaker 4: That would only mess up your in theory, you would only mess up your axis, not like not necessarily you're. 00:30:48 Speaker 2: Left to right right. 00:30:49 Speaker 4: You're the engineer, you tell us. 00:30:51 Speaker 2: Yeah, yeah, Well it was fixed. I got it fixed as best I could. But that actually the r one of our several public land shit. 00:30:59 Speaker 4: Shows public Land train wreck. 00:31:03 Speaker 2: Train wreck and emphasis on train and one of our train wrecks was me and Steven father Stephen were it was our It was the first year we were first year I came out there with you guys, and you you were with. 00:31:20 Speaker 4: I think I was with Nelson Nelson, I think, yeah, me because I came with you, Stephen, and. 00:31:24 Speaker 2: Then uh Bouchet, who was our camp the guy I was filming that time. We go out and it's seventy degrees. Seventy degrees. We wake up the third morning or fourth morning and it's like fifty. We're like, oh, okay, go walk around a little bit, stop for lunch, and all of a sudden, it's like dipping dots start falling from the sky and you're like, oh, that's weird, and so it starts snowing and thundering and lightning. It was the most bizarre thing I've ever seen. And so we're like, oh, well, let's go sit under this, you know, big evergreen trees. So we're sitting there and our then it's just dumping dumping snow. We're like, all right, this sucks. We should probably get back to camp. At this point, we just had an enclosed trailer, no insulation, no nothing, that we had towed all of our stuff in, and we were sleeping. 00:32:09 Speaker 4: In literally on mattresses, and so luckily i'd had a garment Montana seven. 00:32:16 Speaker 1: Forty I yeah, I'm right, something like that. Orange. 00:32:22 Speaker 2: No, this was a great one was back in twenty nineteen. 00:32:28 Speaker 4: It looked like an old school like. 00:32:31 Speaker 2: It was a big yeah, looked like a phone, a big phone, and it was awesome and luckily I had it. Because we start walking up, Stephen's like, let's hunt her way back, and I'm like, cool, we should try to hunt our way back. And it gets to the point where I turned my hood sideways because the wind and snow's blowing so hard. So I'm like, Stephen, let's go up, and he's like, you're right, let's go up. So we go up to the top of the ridge and we were, you know, up on one of these knife not knife ridges, but a ridge, and then you just take the ridge back to camp. And so we get up top and Stephen's like, we keep going this way and I'm like, dude, that's downhill. We don't need to be going that way. He's like, no, no, it's this way. When everything starts to look the same as snow, it messes up and I look at the garment and I'm like, no, dude, it's this way. Well about that time, he had the whole infamous GoPro moment where he can't find his go pro. He's a Catholic priest, can't find his go pro. He's freaking out, stripping his clothes off in Blizzard's like, I gotta go back and get it, and I'm like, dude, He's like, it's the church's goal pro. We'll call the pope, We'll get you a new guy. It's not that big of a deal. He was freaking out, and luckily if he went back, he'd have been lost and dead somewhere. I mean, he was already trying to get us turned around. So I say all that to say, the garment pretty much saved us. Yeah, made sure we were good because back then, especially where we were at, there was no cell phone service, so ONYX wasn't working. There was no like it was. It was bad, and so yeah, it helped a tone and have an in reach every I think I had a rule with Hillary every hour and a half two hours. I just had to send all safe yeah my text, you know text. Yeah. 00:34:07 Speaker 4: Actually I was with Nilson and Nelson gets this in reach. He goes, well, I guess fifty by father Steven new go bro. 00:34:17 Speaker 1: But yeah, I mean so like the my Western hunts, I made the mistake one morning, I left my in reach back at camp and so like, my wife's not used to be being that far away, and so she was messaging messing, and but she knows the guy that I'm with Ish, so she like stocks his wife down on like social media and ends up calling her. And so I never leave my in reach and. 00:34:37 Speaker 3: Then yeah, and you get yeah, once you get the text, like oh die, yeah, yeah, but she's gone through that many avenues to get to you, Like, oh no, she's stressing. Yeah yeah, it's been hours before she finally got to you. You're like, oh gosh. 00:34:54 Speaker 1: And for us at Garment, that that's part of our history in that hunting space, right, Like that's where we've lived for a long time, is like that GO two tool for navigation, and then at one point in time it was Delorum, and then Garment acquired Delorum, which is how we went We took that mapping technology and we started to integrate that to a communication piece that is in reach today. Right, So like one of our biggest products in that space is like you're in reach many too, Like you see that little everybody in reach yep. So we I mean we're like one thing we're always trying to do, right, is we're trying to push innovation and change stuff and make it better. So we just launched is in reach Many three platform this last year and really the big upgrades that they are on all the Plus devices is now you can send both those text messages that I used to, but you can also send images and then like short voice messages. So like instead of like hey honeyback was like texting that can literally record a message and send that out to my wife or then my little boy like getting ready for bed, he can hey Dad going to bed, like send it right back. So that's that's really cool. 00:35:48 Speaker 2: Yeah, that's great one of those Yeah, man, I think it's it's a huge you know, you can talk about that type of stuff. We can talk about watches, which I think watches are a huge benefit just kind of knowing one step count, heart rate stuff just throughout the day, you know, because it has the battery, like you're not the battery on the watch, but like your your fitness kind of battery, body battery, And so I think that's super beneficial for guys, especially if you're training with one leading up to it, you kind of know what's going on with your body. We always preach, hey, previous to the hunt, you need to be in the best shape you can be with the most rest and sleep and all. That's because on the hunt, your sleep's gonna suffer. Your fitness should be pretty good, but you're gonna get worn out, and then your recovery from nutrition is not gonna be optimal for sure, unless you're pounding little Debi's over And. 00:36:39 Speaker 1: That's exactly how use mine. So like the big thing for me is our battery life. The fact that you can wear this thing for days on end. And so then I get my sleep tracking. So the big driver in that piece is gonna be HRV. So if I give my a solid HRV and then we get this thing called my sleep score so that it feeds into my body battery, and then I track literally all my workouts in here. So we're talking about a little bit over here, Like I literally have like you can you can customize your workout. So I took a standard cardio workout and I name it from my CrossFit workout, or if it's going to be a workout that's more outside, I'll go through a new crossfreight run. So then I'm getting my GPS tracking. But all that data and all that stuff pulls into like a daily glance for me. So another metric I've been using a lot is it's called your endurance score. So it literally like it looks at like what's like kind of part of it. If I do more VO two max stuff, it's gonna help me out. Really a lot of this the endurance piece is focused more for like long distance stuff, but it's still gonna indicator for me just because it's it's nice to have that piece. I've been paying a little closer attention to me. But going back to like what you're talking about is like prepping for the hunt and getting ready to go out. So we tracking here what's called your pull socks. So if you have your pull socks, then you can get altitude acclamation. So then if you're like getting out in the mountains, you can start to understand like, Okay, how is my body adjusting to the mountains, because that's that can first serious piece where you guys get sick and you get pulled off the mountain if if you don't allow yourself to acclimate back in that way. 00:38:02 Speaker 2: I try to just get that punch in the nuts as soon as we get there to get it kind of out of the way. 00:38:06 Speaker 1: But but yeah, really one thing I get pushed like I'm the market manager for hunting stuff, and like one thing I get pushed back on buddies this with Dan and he's like, oh what is Dan? Like what is Garman doing in the hunting space? Like we've been in the hunting space, yeah for a long time, like handhelds. We also have like a whole dedicated line of like dog products, right, so that's another spot where we took upland stuff. Yeah. So what's where we took our garment and mapping technology required like the pioneers of like dog training stuff, and we pair that into like what's the Alpha series, so now you can go track and train your dog in the field. Yeah, and so we've been doing that for a long long time. And then really that bo site back in twenty eighteen, that was our first big jump into like, okay, let's go make some real like dedicated like big game hunting pieces. And that's just like snowballed into this whole subset of product line, which is our our zero product line. So out of that you got the bow site we took and we did a version of that goes on a crossboscope. So then again you've got like ranging built right into like your display, so you push button takes a range, gives it. Basically, those crossbow scipts are crazy fast, right, like it's easy. 00:39:09 Speaker 2: And I was pretty against like able bodied men using crossbows, and now I'm during archery season. If you want to use one during you know, maybe muzzleloader or maybe sure, I want. 00:39:21 Speaker 3: One as my muzzloaders. I think it's more fun to shoot. 00:39:24 Speaker 2: Now I'm completely against them for able bodied men during you know, watching Trice shoot and I've shot it a couple of times, but Trice shooting it, You're just like, holy crap, that things fast. I went back in the yard into ninety yards and just laid prone and it was like a there was no arc on this thing thatsever you know, like we get back in the yard and I'm shooting my regular butt, my regular bow and it's got this. 00:39:49 Speaker 3: You know, huge arch. 00:39:51 Speaker 2: Yeah, dude, there's no arc on that. 00:39:53 Speaker 3: It's just it's just straight. It's crazy. Yeah, I've actually thought about using one as my lads. I just I don't want one. I know I'm one's letter and two. I just I don't know. I just like shooting arrow so fun. And it's totally silent. You like, I think that's there's aw something you said. There's totally silent. You don't blow up the woods really like you could probably kill a deer and then come back the afternoon and kill another deer. 00:40:17 Speaker 1: Yeah, turkey, it's fun. With the tea. 00:40:18 Speaker 2: I was good. I think I'm the Trice. I think I'm Gonnat. He's kind of afraid of a shotgun. Yeah, and so I'm thinking crossbow be able to work, yeah, for archery, for youth hunt. 00:40:26 Speaker 3: Yeah, when's that next weekend? 00:40:28 Speaker 2: Two weekends, two weekends coming quick. 00:40:30 Speaker 1: Hopefully snow's gone. 00:40:31 Speaker 2: Yeah, seventy degrees. It was seventy degrees yesterday. Seventy degrees by Frida. 00:40:35 Speaker 1: He said it's three three it's like freezing cl It was like, yeah, same, is like seventy eight degrees in the city last. 00:40:40 Speaker 3: Week, it says, yeah, seventy five on Saturday, it's yeah, twenty eight nine thing this afternoon, so annoying. 00:40:48 Speaker 1: Get the zero crossbow. We did a product it's called the zero S one Trap shoot Train. This one it's been out for a long time now, but it literally for it's for clay shooters, and so it would at a radar and a high speed camera. It could track like the clay through space. You could track your bullet or like and see how well you broke it. And then we would assign like just what we call it smash fat, like how did you blow it up. 00:41:10 Speaker 2: Instead of just like put that one Yeah, yeah. 00:41:13 Speaker 3: You see you get one BB that goes through it doesn't even break the dis Yeah. 00:41:17 Speaker 1: They'd be like a chip for us. You get a lower score fats like you have a lower smash. So the goal with that product right was like it was a teaching tool for coaches, and it was interesting to see like coaches would take it out and they'd be trying to tell kids like you're you're leading or you're trailing that thing. But if you can actually show them on on the screen, oh this is exactly where we hit. Then things start with the pair up one of our biggest products that we've had in that and we launched this is called the zero C one chronograph that we launched here a couple of years back, and we just did a new iteration on that, which is the zero C two And for me on the on the zero side, that's been the biggest launch I've been a part of to date. Right, So if you're familiar with chronographs, are right, So they measure the speed of projectiles. 00:41:55 Speaker 2: Sure, we used that to sit in my boat because we had two days to sided in between the archery and it's and we used pretty sure. 00:42:01 Speaker 1: Yeah, yeah, I think I've seen around I guess. So really there's a few technology that there's like light gates. There was one like market leader for about ten years that's about the size of a laptop. Takes a bunch of batteries and it was just finicky and so we brought to market there was like the size of a deck of cards. Crazy and it just works. You literally turn it on, yep, and then like super wide range of functionality, so literally so you could We've seen people shoo rubber bands over the top of it really and it'll pick them up, or like nerf guns all the way up to like PSR like or prs like long distance rifles like five thousand feet per second. It can pick that. But for me, like as a marketing manager, I look back at like, Okay, why was that thing successful? It was for me it was it solved a real problem for people. It was super easy, intuitive to work, and it didn't like impair what anybody was doing there. So but yeah, the big launch that we showed and talk to you guys at Western Hunt is Yeah, it's called the L sixty I. So it's our it's our first big step in our premium optics line. So we've been working on for years, right, and so when we looked at doing that, we actually part of the inspiration for that came from the bow site. So within the bow site, we actually have a thing called laser Locate because we have a rangefinder built in the bow site. And what we're able to do within that was basically, we can take your last range. We know, we have a compass in that thing, so we have a distance, direction and position, so then we can project that waypoint in anywhere. But we wanted to take it like, we didn't want just that tech piece right, because there's a lot of optics out there, so great optics premium optics was step one for us, and turns out that's really hard, so it took ye. So we were benchmarking against like the best out there, Like we wanted to have like Sarasky level glass, like like level stuff, and then take all the garment stuff and stack it on top of that. So if you used to looking through rangefinders and optics, you look through it and it's usually mono, right, it's either red or it's green, and it gives you some cool data points. We put a full color display in there and like that's the reaction is people seeing that for the first time is one of the coolest things. Like they're like, oh, that sounds cool, and then the jawstropp. 00:43:57 Speaker 3: Yeah, exactly. You can't really get the point across just list litening to us talking about it. It is such a weird phenomenon. Putting it up to your face and using it is crazy. 00:44:06 Speaker 1: And so then we're able to build on that concept of laser locate. Right. So now the fact that we have a GPS fixed, we have your direction with the compass, and then we have that three D mapping, So we use that full color display to build out full typo maps in a HUD right, So then if you can see it, you can use it. What we call sensor locate, so we're using all those sensors in there to project that waypoint. So if you see something bedded down like two miles away on a mountain side, you. 00:44:28 Speaker 2: Can get to it. You can range it, which is so hard because you know things change. You changed ten feet, you move ten feet lower, higher, left, right, and that optic changes completely, and then when you get over to the spot, you're like, what was I even looking at you. 00:44:43 Speaker 3: Everyone's been in a situation where you're sitting somewhere, standing somewhere and you're like, over there looks perfect. If I just was over there, it would be perfect. You get over there and it is awful. It's not perfect, or or you or you're on the way and you're like, wait, this is better, or maybe that's better, or maybe I should go over there, and like, yeah, that's it's crazy, Gosh, that's awesome. 00:45:02 Speaker 1: But yeah, So the sensor locate pieces in there, and then we stack a whole bunch of other stuff in there too. So one we built an applied toallistics solver. So if you're using like the A B app and you're shooting, you can literally it's gonna pull in all of your like all of your environmentals except for your wind and give your shooting solution. And then we also built out a lot of this data comes in from like the bow side as well. It's called archery ballistics. So you with that he heads up display, we're actually going to give you like a little adjustment on where your ain point should be based on like angle compensation stuff happens. 00:45:35 Speaker 4: So back up a little bit because I haven't seen this. 00:45:39 Speaker 1: Maybe maybe we shoot. I brought the radio. 00:45:42 Speaker 4: Range finder, not a binocular. 00:45:43 Speaker 1: Yeah, rangefinder, so full color display, seven times magnification on it. So we did some demo days when we were at shot and we were able to like the glasses so clearly like literally able to pick up bullet trace sitting behind Yeah. Nice. 00:45:56 Speaker 2: Yeah, So just think you you see a bowl I'm thinking where we're at in Colorado, from the one ridge to the next, and you're thousand and fifteen hundred yards away range it it drops the pin on your garment and you go to that pin. 00:46:13 Speaker 1: Yeah, so you can laser locate or since they're locate, and then you can take that waypoint and navigate to a couple. 00:46:18 Speaker 2: Of different Yeah, you give you a little bit of a navigation. 00:46:20 Speaker 1: You can actually do it in the display, or you can send that waypoint right over to your watch or to a handho or whatever you're running. We've got an app that runs with it called the Explore app, which has a bunch of mapping and stuff all into. 00:46:31 Speaker 3: So that putting it just like shooting it and seeing your watch and then just following it. That's insane. That's so cool. 00:46:39 Speaker 4: We should demo that at the el. 00:46:41 Speaker 2: Camp, oh, at the the Hunting at. 00:46:46 Speaker 3: The Help Hunt can Help camp in June. Yeah for sure, Yeah, yeah, that would be great. 00:46:50 Speaker 2: That would be super cool in guy's hands, and see how awesome that is because you don't really know that until you're out there. I'm sure you know, there's several guys that have been in that situation. They're like, that's incredible, And some guys that are either relatively new or just not you're like or you know, haven't had that experience. So I, oh, well, I don't know what the big deal is, but it's a huge super been in that situation several times. 00:47:13 Speaker 4: Does the vino orry, does the range front a self stabilize. 00:47:16 Speaker 1: No self stabilization, it's just pure optics yea, yeah, yeah, yeah yeah for us right, Like now we've built out this whole zero team of people. Right there's two or three product managers in there, just going through and building out stuff for the hunting, the tactical space and helping drive. 00:47:34 Speaker 2: That's a good overlap between the two. You know a lot of guys are doing that and they're off season to get ready for tactical games. I even think about is another good one that could get into and and you know, use hunt to prep for it, but it also gives you that that target to no pun into. 00:47:50 Speaker 3: I never really, I don't know, I mean, it's just slipped my mind. 00:47:53 Speaker 2: Never thought about archery version of technical games will be fun it. 00:47:57 Speaker 3: The adrenaline factor of it, because we think talk about that all the time about how can you practice kind of being in that high stress scenario without having to like be in front of an animal every single time? Like obviously, yeah, obviously, Harry Jack, that was the best thing you do. But being in competition, I would say, like you literally are in competition with the animal. You're in competition with other guys. You may not be shooting each other. You are shooting something something. 00:48:24 Speaker 2: Well, you're competing and nobody wants to lose. I don't care. 00:48:26 Speaker 3: Yeah, yeah, okay, I did have this question for you. Did you see the video that Nate made a few months ago. 00:48:34 Speaker 2: Oh? 00:48:35 Speaker 3: Maybe that, but he was using the chrono and he was using it. He was like facing it towards him. I believe you have no idea. 00:48:42 Speaker 1: How when do you say facing it towards him? Does he have numbers coming out to him? 00:48:46 Speaker 2: No? 00:48:47 Speaker 3: Okay, he was shooting towards it, and I think it was still working the same way. I don't know. 00:48:53 Speaker 1: That's weird. 00:48:53 Speaker 3: Yeah, I wish, I wish I would. 00:48:55 Speaker 1: What a lot of the arch guys hold you right, is that you can go through and build your site tape out. So if you go through, when you move it down range, the gold try not to shoot it is one thing you want to. Yeah, but yeah, I just can snaggle loose. 00:49:06 Speaker 3: Okay, maybe that's on thinking. I can't remember the video. I thought you'd maybe seen it and could elaborate. So I saw that you know what I'm talking about. 00:49:11 Speaker 4: Yeah, So besides obviously doing it traditionally, all he did do do is flip it one to eighty. Okay, So no, you're you're on, and the only difference is, I mean, you're still getting an accurate measurement because the arrow is flying over besides it right in front of you. He has it downrange to get his downrange speed. 00:49:29 Speaker 1: And that's one of the cool things that we've done with that product. Right, I'll see it a bunch of like PRS matches. Right, You'll have a whole line of guys and they'll be like, here's a garment, here's a garmen. Here's a garmen. Here's a garment. It's smart enough to only pick up my bullet within like a certain radius what I'm shooting over the top of. 00:49:42 Speaker 2: Crazy gosh. 00:49:43 Speaker 4: So I have a question. So you have a lot of range finders that specialize in archery. You're like, they're very accurate underneath two hundred yards, and then you have obviously your long range rifles. How was garman able to just create consistent accuracy from all the way from twenty all the way to you know, a thousand yards. 00:50:02 Speaker 1: Yeah, So it really it comes down to, I mean, I wish I had a more detailed question for you. Part of it's our our ability to do our GPS stuff that we have, like our persisional acturcy on GPS is really really good. So we've just had a long history and our ability to go through and test that. And part of it is the way that we designed the range finding piece itself. So I want to say, it's like a point five by point five like beam diversion that goes out, So we've done a really good job of controlling that tolerance. The other big thing that we have in there is and I can get a little bit more technical on this piece, is the way that we confirm the range that you're getting back. So we use kind of a proprietary thing that basically, you send out this laser beam right and it needs to ping off something and come right back into you and you're looking for waves of stuff. And so the way that we do that is we have a very unique wave like pattern that happens, and we're we set it kind of a higher standard in terms of what we need to see for those two match up to confirm that you're getting that specific accuracy. 00:51:00 Speaker 4: So, long story short, you just made it better. 00:51:03 Speaker 1: We just garment. 00:51:06 Speaker 2: We got a bunch of smart people me I know more than you said. 00:51:11 Speaker 3: Makes sense. The just the amount of experience and time you guys have doing GPS stuff. So obviously you guys are more advanced than a lot of other places, just because the amount of time you put into a special specializing on that. I mean, like that was like the first thing when when there was a GPS for your car, it was garment, like you would that was what you had, Like it was the first one I remember seeing. So like that, you just have the history of doing it so long. 00:51:35 Speaker 1: Yeah, And that's part of like our company Eat this right is like, well, whenever we're starting a product or a project, there's always like a white garment, Like we never want to like copycast something that's out there. It's like, Okay, what are we gonna do that's different today? And how are we gonna go make a positive impact or a positive thing what people care about? Like, well, that's the sticky part, Like you have to go solve a true problem. You have to solve like give people a true product that matters to them to keep them coming back wanting to use it. 00:52:01 Speaker 3: And how are you guys how do you guys get like a pulse on that, like what kind of products like this rangefinder for example, Like obviously it's incredible, it's incredible. How do you get to know like, Okay, this is something that people definitely want. 00:52:13 Speaker 1: We have a bunch of guys in the office that do all the stuff really like we go hire people that love it like that, like I love hunting, like all the guys that work on so much, Yeah we see or like the bow side is another one. We're like, oh man, we love to come up with an idea that does that, and all the guys that work on that are all bunch of archery guys. Yeah. 00:52:30 Speaker 2: How many states are you allowed to use it in now? 00:52:32 Speaker 1: I'm not sure. I think there's four or five western states where it's illegal, So it's the vast majority of it it's legal. And yeah yeah, so really Midwest East coast is good and so one thing I and this is like marketing perspective type stuff and like I love the Western piece of it, like it's like exciting and it's awesome. It's like challenging to go do. But if you look at like the population density of hunters, it's Midwest and East like I think Pennsylvania has the highest number of hunting tax sold a capita. So it's like, as much as I wish like that both that was because it's applications specific for great for West. 00:53:07 Speaker 2: Yeah, and it's so weird that it's the fair chase whatever. 00:53:12 Speaker 1: But it's like I don't it's more I can talk, you know, I could talk on that for a while. 00:53:16 Speaker 2: And this is like it's like the light, you know, not allowed to have a light in your sight, Like you shouldn't have a light like a spotlight on your boat, but having a little bit of like you know, the battery light on your pins is it's. 00:53:28 Speaker 1: Ethical, you know, it is. So this and this has been an educational piece for me through my time at at Garment and kind of coming into the hunting. Hunting space is I think part of it goes back to a scarce steam mindset and a little bit and more limited opportunities at big game in the West, right, And there's some history there, like it's hard, it's you're more likely to kill a white tail, so it's easier, so people are maybe a little less like protective of it. And then out West with like Pope and Young and those guys, there's a little bit more heritage there that they and I think it's part of what we love that boa hunting. It's hard, like when we like the history that but at the same time, we're all shooting compound bows that can reach out to like an it's pretty dan easy. And so what it comes down to me it does, like you talked about now, is like it puts you in a spot to make the best shot possible, which is what we want every single time. But at the end of the day, you have to put in the time, energy and effort to get that shot. So that's that's always been my stance on it. 00:54:22 Speaker 3: So yeah, see, I just I can't what is what is their stance exactly on not saying it's not. 00:54:30 Speaker 2: Part of it. 00:54:31 Speaker 1: I think it's a mixture of like fair chase, and then a lot of them are like old long standing rules that existed before that came out. It's like you can't use any electronics yep. So it's this overarching thing that didn't predict the future. And you have a lot of like kind of an older demographic or people have been around it for a long time that don't want that to change. And that's understandable. 00:54:55 Speaker 4: Do you think that the lawmakers are just uneducated on what's actually like ins them itself. 00:55:01 Speaker 1: It's a it's a mixture of it's cultural. I think it's just like. 00:55:05 Speaker 2: All they care about is selling them off, sewing off the land. 00:55:08 Speaker 1: They don't care about Yeah, uh, it's it's just culture. Like people are afraid of change and and and a lot of that right is like now elk hunting in the Western hunting is such a big thing on social media and a lot of people are coming in. So now you're driving up that heighten awareness of like limited resources. So anything you can do to like limit the number of things that are taken they want to do. From my perspective, it's you're likely injuring less animals and you're not driving higher harvestrates. 00:55:38 Speaker 4: And I can also see it from their perspective too, like if you're creating all this electronics electronics, electronics when exactly. 00:55:47 Speaker 3: Yeah that it is. 00:55:49 Speaker 2: It is, but I do slippery slope for sure. It's not like a clear for me. 00:55:53 Speaker 1: That's exactly why we have like the agencies we have in place to go through and study and monitor like the resources like this and shouldn't be right because at the end of the day, like we all love animals way more than you know, a lot of people would ever expect, right, and we want to make sure that they're taken care of and protected. 00:56:08 Speaker 2: And vegans and hunters want the same exact thing. Just yeah, there's different routes. 00:56:14 Speaker 3: Right, and there's a totally different rats. 00:56:16 Speaker 2: That's so true, so true. Well cool dude, man, that's that's awesome. 00:56:21 Speaker 3: Yes, it's a Garment's just got so much crazy stuff that, like it just bogg was my mind. Like the the rangefinder was, like it really blew my mind. It was really cool. Uh, just like being able to drop the way point and go right to it happening on your watch. That's I think that that can be game changing. 00:56:39 Speaker 2: Using the watch this weekend. Yeah, trudging through the woods, Yeah. 00:56:42 Speaker 1: I appreciate it. And for me, right, it's like I'm just a small town Iowa kid that somehow went this awesome job that I expected to have. But it's like, and I know, faced a big part of like what you guys do, and like looking back on like my youth as like a big church camp kid I went and I remember one thing I've played harder on was like what am I going to do in life? Like what I want to go accomplish? And I came out of that thinking I knew the answer. I'm gonna go be a teacher. And I literally get home and it's like, oh, here's like I got a full righted juco for two years, but it has to be in STEM and injuring technology. It's like that's what led me down the engineering path and like that eventually, like the archery stuff happened. So it's like, I feel unbelievably blessed to be in the job that I am at and I love the company that I'm at, Like they're getting big, right, we talked about there's like seven thousand people, but looking at the history of it, it started with twelve guys that had a vision. Yeah, and that small because of a small town kid from Iowa. I still feel that small town like by that garment and like I hope I have the opportunity to retire there. Right, it's like the second dob Ever. 00:57:40 Speaker 2: So yeah, that's awesome. Cool. Yeah, you guys want to test out some of the stuff, maybe we'll have you send some stuff to the Maham Hunt camp. 00:57:47 Speaker 1: Yeah, yeah, appreciate it. 00:57:48 Speaker 2: Which will be soon. We'll put out something sounds like hopefully very soon, very very soon, very very soon, promises cool. 00:57:57 Speaker 1: Yeah, yes, appreciure that. 00:57:58 Speaker 2: A Yeah man, we didn't even have to go to any os. 00:58:00 Speaker 3: No, No, I knew, I knew that. Yeah, we had a bunch of avenues we were gonna I still have a lot more questions, especially when he said, especially when he said he he grew up in Iowa, have be didn't hunt. I was like, oh, yeah, we got to school. Get that in there. That's funny. 00:58:14 Speaker 1: That sucks some day and lure him at is like the like I scroll through like my high school buddies deer season, it's like a cool, nice one ninety like yeah yeah, yeah, yeah cut you know, we have a great deer where we're at. But it's like one sixties seventies you find out school, but like. 00:58:34 Speaker 4: I shout an out, it's one me too. 00:58:38 Speaker 2: I think that might be over two hundred barely. 00:58:43 Speaker 1: Thank you,